The fourth international Fascination of Plants Day 2017 will be launched under the umbrella of the European Plant Science Organisation (EPSO). 
The goal of this activity is to get as many people as possible around the world fascinated by plants and enthused about the importance of plant science for agriculture, in sustainability producing food, as well as for horticulture, forestry, and all of the non-food products such as paper, timber, chemicals, energy, and pharmaceuticals. The role of plants in environmental conservation will also be a key message.